Yves Saint Laurent (YSL) cosmetics consistently hold a coveted spot in the hearts of beauty enthusiasts worldwide. 2018 was no exception, delivering a stunning array of lipsticks that captivated consumers with their luxurious textures, vibrant pigments, and trendsetting shades. While the precise sales figures for individual products remain proprietary information, analyzing online buzz, beauty blogger reviews, and general market trends allows us to highlight the top contenders for the most popular YSL lipsticks of 2018. This article will delve into the reasons behind their popularity, exploring various shades, textures, and price points to provide a comprehensive guide for navigating the world of YSL lips.
The Reign of the Lip Stain: YSL Tatouage Couture 407 – The Undisputed Champion
Without a doubt, the YSL Tatouage Couture Vernis À Lèvres Lip Stain in shade 407 Carmin Session solidified its position as the reigning champion of 2018. This deep, reddish-brown hue, often described as a "mysterious red" or a "wine-stained lip," achieved viral status, becoming the holy grail for many makeup lovers. Its success stemmed from a perfect storm of factors:
* The "It" Shade: 407 Carmin Session struck the perfect balance between edgy and sophisticated. It was bold enough to make a statement but versatile enough to be worn both day and night. The deep, slightly muted red worked beautifully on a variety of skin tones, adding depth and intrigue.
* The Innovative Formula: The Tatouage Couture line is renowned for its unique, long-lasting, and comfortable formula. The lip stain offers a lightweight, almost weightless feel, unlike many traditional matte lipsticks that can feel drying or heavy. Its smudge-proof and transfer-proof nature made it ideal for busy lifestyles.
* The Social Media Effect: The overwhelming popularity of 407 Carmin Session wasn't organic; it was fueled by social media. Beauty influencers and bloggers alike raved about its stunning color payoff and lasting power, creating a snowball effect that propelled it to the top of everyone's wish lists.
Beyond 407: Exploring Other Top Performers of 2018
While 407 dominated, other YSL lipstick shades also enjoyed considerable success in 2018. These often featured variations on popular themes like nude pinks, rosy nudes, and classic reds, each catering to a specific preference:
* Nude Rose Shades: The demand for natural-looking, yet sophisticated lip colors remained high. YSL offered a range of nude rose shades within various lipstick lines, providing options for both matte and glossy finishes. These shades were praised for their ability to enhance natural lip color without appearing overly made-up. Many consumers gravitated towards these shades for everyday wear, opting for a subtle yet chic look.
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